Comments on: Excellent Piece Of Copywriting From Overstock.com http://michaeldoig.net/60/excellent-piece-of-copywriting-from-overstockcom.htm An Unconventional Life Sat, 07 Jan 2012 15:48:22 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Michael Doig http://michaeldoig.net/60/excellent-piece-of-copywriting-from-overstockcom.htm/comment-page-1#comment-708 Michael Doig Tue, 06 Jun 2006 15:24:26 +0000 http://michaeldoig.net/60/excellent-piece-of-copywriting-from-overstockcom.htm#comment-708 Hey Patrick, You found this post fast. I think writing these stories regularly would be great, it definitely gives a human and entertaining aspect to your marketing message. One idea that popped into my head once you said you might do them regularly would be to create some sort of continuous story that would make people want to read next weeks post. Create characters and incorporate readers thoughts, questions, etc. Since you've recycled these stories as blog posts, you can have the best of both worlds where you are sending readers of your blog an email update with next weeks story in addition to sending your marketing message. Good Luck, P.S. - Add an email signup to your blog. Hey Patrick,
You found this post fast. I think writing these stories regularly would be great, it definitely gives a human and entertaining aspect to your marketing message.

One idea that popped into my head once you said you might do them regularly would be to create some sort of continuous story that would make people want to read next weeks post. Create characters and incorporate readers thoughts, questions, etc.

Since you’ve recycled these stories as blog posts, you can have the best of both worlds where you are sending readers of your blog an email update with next weeks story in addition to sending your marketing message.
Good Luck,

P.S. – Add an email signup to your blog.

]]> By: Patrick Byrne http://michaeldoig.net/60/excellent-piece-of-copywriting-from-overstockcom.htm/comment-page-1#comment-706 Patrick Byrne Tue, 06 Jun 2006 13:13:26 +0000 http://michaeldoig.net/60/excellent-piece-of-copywriting-from-overstockcom.htm#comment-706 Thanks for the nice words. I plan on making these short stories a regular event. Let me know what you think and how they can improve. Patrick Thanks for the nice words. I plan on making these short stories a regular event. Let me know what you think and how they can improve.

Patrick

]]>